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Social Media Image Sizes
Social media platforms are dynamic places where visual content plays a key role in engaging audiences. Understanding the optimal image sizes for different platforms can greatly increase the effectiveness of your social media strategy. This guide provides comprehensive information about recommended image dimensions for popular platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and more. Whether you’re creating profile pictures, cover photos, or posting images, following these guidelines ensures that your visuals appear clear, professional, and perfectly tailored to each platform’s specifications. Boost your social media presence with this essential guide to image sizes.
Facebook Image Sizes
- Profile picture – For Desktop 170 x 170 pixels and For mobile128 x 128 pixels
- Cover photo – For Desktop is 820 x 312 pixels and 640 x 360 pixels for mobile. The recommended dimension is 851 x 315 pixels.
- Event cover photo – The recommended dimensions are 1200 x 628 pixels (2:1 aspect ratio)
- Group cover photos – A perfect Facebook Group cover photo is 1640 x 856 pixels.
- Stories – The recommended image size is 1080 x 1920 pixels.
- Facebook Feed Ads, – the recommended image size is at least 1080 x 1080 pixels.
- Right Column Facebook Ads – The minimum image size is 254 x 133 pixels, while the recommended image dimension is 1200 x 1200 pixels.
- Facebook Marketplace Ads – The recommended image size is 1080 x 1080 pixels.
- Facebook Search – The recommended image size is 1080 x 1080 pixels. (minimum size is 600 x 600 pixels)
- Facebook Messenger Inbox Ads – The recommended image size is 1080 x 1080 pixels (minimum size is 254 x 133 pixels)
- Facebook Stories Ads – the required size is 1080 x 1080 pixels (minimum width 500 pixels)
Instagram Image Sizes
- Profile Photo – The profile picture on Instagram is displayed at 110 x 110 pixels. However, the upload size is 320 x 320 pixels.
- Story – The recommended resolution is 1080 x 1920 pixels
Instagram Image Size: Feed Photos
- Landscape: 1080 x 566 pixels with an aspect ratio of 1.91:1
- Portrait: 1080 x 1350 pixels with an aspect ratio of 4:5
- Square: 1080 x 1080 pixels
- Supported Image aspect ratio: Anywhere between 1.91:1 and 4:5
Instagram Image Size: Carousel Photos
- Landscape: 1080 x 566 pixels with an aspect ratio of 1.91:1
- Portrait: 1080 x 1350 pixels with an aspect ratio of 4:5
- Square: 1080 x 1080 pixels at an aspect ratio of 1:1
- Aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)
Instagram Image Size: Ads
- Landscape: 1080 x 566 pixels
- Square: 1080 x 1080 pixels
- Minimum width: 320 pixels
- Maximum width: 1080 pixels
- Supported aspect ratios: Anywhere between 1.91:1 and 4:5
- Instagram Stories ads: 1080 x 1080 pixels at an aspect ratio of 9:16
- Instagram Reels ads: 1080 x 1920 pixels at an aspect ratio of 9:16
- Instagram Profile Feed ads: 1080 x 1080 pixels with an aspect ratio of 1:1
Twitter Image Sizes
- Profile Photo – The recommended image size for Twitter profile photos is 400 x 400 pixels. (File size must be less than 2 MB.)
- Header Photo -The Twitter header image size is 1500 x 500 pixels. (File size should be less than 5 MB)
- In-Stream Photos – The recommended dimensions are 1600 x 900 pixels. (The minimum image size is 600 x 355 pixels.)
- Shared Photos – The ideal size for shared photos on Twitter is 900 x 450 pixels.
Twitter AdsImage Size:
The recommended image sizes for Twitter ads are as follows:
- Single and multi-image tweets: 600 x 335 pixels.
- Website card image: 800 x 418 pixels with an aspect ratio of 1.91:1. 800 x 800 pixels is recommended for 1:1 aspect ratio.
- App card image: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3 MB.
- Direct Message card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3 MB.
- Conversation card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3 MB.
- Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 20 MB for 2-6 image cards.
LinkedIn Image Sizes
- Profile Picture – Recommended profile picture size 400 x 400 pixels with an aspect ratio of 1:1. (The maximum file size is 8 MB)
- Profile Cover Picture – Recommended image size 1584 x 396 pixels with an aspect ratio of 4:1.
Company Page
Company page
- Logo size – 300 x 300 pixels (min); 400 x 400 pixels (max) (maximum File size: 4 MB)
- Cover image – 1128 x 191 pixels
- Blog post image – 1350 x 440 pixels
- Square logo size – 60 x 60 pixels
- File size – 10 MB (max)
Life Tab
- Hero image size – 1128 x 376
- Custom module image size – 502 x 282 pixels
- Company photos size – 900 x 600
Blog Post Link Pictures
- LinkedIn Blog Post Link Images Size: 1200 x 627 Pixels (recommended)
Custom image dimension for sharing a link in an update
- LinkedIn suggests to keep the size as 1200 x 627 pixels.
LinkedIn Image Size: Ads
- Company logo size for ads: 100 x 100 pixels
- Spotlight ads logo size: 100 x 100 pixels
- Spotlight ads custom background image: 300 x 250 pixels
- Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)
- Sponsored content carousel images: 1080 x 1080 pixels (1:1 aspect ratio)
TikTok Image Sizes
- Profile Picture – The recommended image size is 200 x 200 pixels. (Minimum image size for a TikTok profile photo is 20 x 20 pixels.)
- Video Size – Recommended image size is 1080 x 1920 pixels. The ideal aspect ratio for TikTok videos is 9:16.
- Carousel Picture – The Recommended image size is 1080 x 1920 pixels. The recommended TikTok carousel image size is 9:16 or 1:1, but you can also upload images with a 4:16 aspect ratio.
YouTube Image Sizes
- Profile Picture – The recommended image size for a YouTube profile picture is 800 x 800 pixels. (Photos will be rendered at 98 x 98 pixels)
- Banner Picture – The recommended image size for the YouTube banner is 2048 x 1152 pixels (The maximum file size allowed is 6 MB.)
- Video Thumbnail Photo – YouTube suggests the video’s thumbnail image size to be 1280 x 720 pixels.
- YouTube Ads Image Size – Recommended image size: 1280 x 720 pixels.
Pinterest Image Sizes
- Profile Photo – The recommended image size is 165 x 165 pixels.
- Profile Cover Photo – The Pinterest profile cover photo size is 800 x 450 pixels. (The recommended aspect ratio is 16:9)
- Pins Image Sizes – For square pins, the ideal image size is 1000 x 1000 pixels. (Recommended image size: 1000 x 1500 pixels with the Maximum file size: 20 MB in Aspect ratio: 2:3)
- Story Pins – Recommended image size is 1080 x 1920 pixels with an aspect ratio of 9:16 (Maximum file size: 20 MB)
- Collection Pins – The Recommended image size is 1000 x 1000 pixels or 1000 x 1500 pixels.
Ads and Carousels
- App install Ads – A 2:3 aspect ratio or 1000 x 1500 pixels is recommended.
- Carousel Pins and Ads – An aspect ratio of either 1:1 or 2:3. 1000 x 1500 pixels or 1000 x 1000 pixels is recommended. Up to 5 images can be included in a carousel.
- Shopping Ads – Same specs as standard Pins. A 2:3 aspect ratio or 1000 x 1500 pixels is recommended.
Snapchat Image Sizes
- Profile Picture – The Recommended image size is 320 x 320 pixels. (Maximum image size: 2 MB)
- Geofilter – The Recommended image size is 1080 x 1920 pixels with an Aspect ratio of 9:16 (Maximum file size: 5 MB)
- Snapchat AdsImage Size – The Recommended image size for Snapchat ads is 1080 x 1920 pixels with an Aspect ratio of 9:16. (Maximum file size: 5 MB)
Tumblr Image Sizes
- Profile Picture – The recommended image size is 128 x 128 pixels.
- Profile Banner – The Recommended image size is 3000 x 1055 pixels with an aspect ratio of 16:9
- Image Post – The recommended image size for a Tumblr image post is 500 x 750 pixels.
- Tumblr Ads Image Size – The recommended image size for Tumblr image ads is 1280 x 1920 pixels.
Google Business Profile Image Size
- Google Business Profile Logo Image Size – Google My Business Logo Size is square-size and should ideally be 720 x 720 pixels. (Minimum size of 250 x 250 pixels and Maximum file size for logo on GMB is 5 MB)
- Profile Photo – The size of the profile image on GMB minimum of 250 x 250 pixels and a maximum of 750 x 750 pixels.
- Cover Photo – Google recommends using the cover photo with a 1024 x 576 pixels resolution.
- Video Post – The resolution should be a minimum of 1280 x 720 pixels with the video duration within 30 seconds only. (The file size should be not more than 100 MB)